Product Videos

All about product video production

What exactly is a quality product video?

A good product video for marketing will show you how your company’s products can solve real-world problems. They’re created with creativity and uniqueness in mind–and they make the viewer feel like he orshe has something new to look forward too!

Why you should be using product videos?

Unlike Corporate videos, product explainer videos present a specific product or service, rather than the whole company. With a good plot and a clever use of imagery, a product video creates a strong impression on the viewer. The best product video will allow the target audience to feel as if they have already experienced the product (As apposed to just hearing or reading an explanation about it).

Studies explain why online videos continue to gain momentum as a leading marketing tool, and why it is worthwhile to incorporate movies in the marketing of new products. People remember more information they received through video. Therefore, when companies are required to convey a marketing message about a product in a fast way that will also be remembered by the viewers – producing a product video is the best way to do so. Whether a company launches a new product, or a new version of software to the market, animated or live action product videos are used as an effective marketing tool.

Product lunch videos

  • Product videos for any online shopping platform such as Amazon can be an excellent way to convince consumers that you have what they need. 
  • Product videos are an effective way to simplify and explain complex products. They can be used as a tool for companies looking into simplifying their product or service explanations, or those who want it easier understood by viewers in terms of understanding what they offer with these items
  • Companies with multiple products can produce a series of branded explainer videos as they introduce a new product line.
  • Large software companies, for example, create movies to announce each of their new products; from document management to complex CRM systems.

What differentiates product videos from commercial videos?

Product videos differ from marketing videos in few key points:

  • Commercial videos usually deal with content that aims to create a first impression and give viewers a general acquaintance with the company or brand. Product videos – in contrast – focus on the benefits of using a particular product or service.
  • Product explainer videos are very effective in describing the way a product will help the customer solve a particular problem or meet a specific need.

In order to create a high quality and effective product explainer video, it is extremely important to understand the nature of the target audience and to do proper market research. Furthermore, we need to understand the essence of the competition and take these insights into account when creating the script and concept of the video. 

There are many companies who make use of product videos – HighTech companiesAgricultural companies and Military and security companies.

Why work with us?

Our product videos at Ein Hashofet Productions are produced to the highest standards both in live action video and animation.  We provide comprehensive solutions – Starting at the concept creation , production and right through to the finished product. Our team  consists of professionals at the highest level. Cameramen, editors, animators and content people. Everyone works hard to achieve one goal – Presenting your product in the best and serve your marketing goals.

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